Kicking off its Spring Summer fashion season with a bang, today, Westfield launched the “Today, I am” campaign. With forward thinking fashion icon Kelly Osbourne and stylish Aussie model and actress Lara Worthington as the ambassadors the campaign celebrates the individual, emphasizing and glorifying what makes us all unique using fashion and personal style as a platform to do so.

2015 is proving to be a year of societal restlessness, where androgyny and agelessness are leading conversations and the cultural zeitgeist is empowering the individual who is refusing to be defined. ‘Today I Am’ is a confident declaration of embracing who you are, exploring how style is an ever-evolving journey, never standing still.

Fronted by Westfield Style Ambassadors and fashion industry mavens, Kelly Osbourne and Lara Worthington, ‘Today I Am’ will see a series of short films that explore fashion and beauty as a form of self-expression, told through the personal narrative and experiences of Osbourne and Worthington. Showcasing the latest seasonal looks from international and Australian designers Carla Zampatti, Sportscraft, Cue, Wanted Shoes, Country Road, Swarovski as well as MAC and Aveda, Kelly Osbourne’s full length ‘Today, I Am’ film will debuts, launching on the 31st of August. From launch, shoppers seeking style inspiration can watch Kelly’s feature film on:

Westfield SS15 TodayIAm_KellyOsbourne 2

“It’s important to have the confidence to wear what you want to wear and feel empowered to let your fashion choices evolve with your personal style. For me, ‘Today I Am’ enables individuals to be who they want to be. It’s been an honour to be a part of a campaign which speaks to the restless nature of fashion and gives the freedom to individuals to define who they are in the moment the way they want to.” – Kelly Osbourne


For more #TodayIAm fashion, Westfield has curated seven collections to give shoppers #TodayIAm style inspiration:

Today, I Am: Fearless

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Today, I Am: Natural

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Today, I Am: Nocturnal

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Today, I Am: Nostalgic

Today, I Am: Free Spirited

Today, I Am: Rebellious (men)

Today, I Am: Relaxed

For more information on how you can embrace your own fashion evolution at Westfield, go to

to view the extended #TodayIAm short films follow @WestfieldAU on Twitter.