Westfield launches their collaboration with Delta Goodrem & Yaya Deng

Today, the latest campaign from Westfield was unveiled. The Autumn/Winter 16 fashion campaign ‘Own Your Story’ inspires shoppers to embrace their individuality and express themselves through style.

Fronted by new Westfield Style Ambassadors Delta Goodrem and Yaya Deng, “Own Your Story” explores the role that fashion plays in their own personal journeys through two short films featuring both women giving advice to their younger self.

The films show a more personal side to Delta and Yaya as they share advice with their 10 year old self, based on lessons they’ve learned and can reflect on now as adults.

Showcasing a selection of this season’s key pieces, Delta wears Witchery, Ksubi, Kookai, Colette, Carla Zampatti and Swarovski in her film. Yaya wears Willow, Dion Lee, adidas and Jo Mercer.

Westfield Style Ambassador and singer songwriter Delta Goodrem says, “I’m thrilled to be named Westfield Style Ambassador for AW16. I loved the idea of writing a letter and giving advice to my younger self’. I believe that every outfit tells a story and fashion is a way to show the world your individuality. Whether it’s geometric prints or sharp tailoring, this season, use fashion to tell a story – your story.”

Style Ambassador Yaya Deng adds, “I haven’t always loved the differences that make me unique, but now it’s what gives me the confidence to be fearless. For this reason I’m excited to work with Westfield on ‘Own Your Story’.”

Yaya continues, “I’ve also loved wearing some of my favourite Australian designers like Dion Lee, Zimmerman, Camilla and Sass & Bide. These brands create powerful looks, whether they’re simple, strong and tailored, or bold, free-flowing and colourful.”

Westfield curates the season’s best fashion under one roof, so that you can find fashion that fits your style.

Join the conversation at #OwnYourStory

By Fashion news // By Jodi Nash