Nike’s new sports bra ads with curvy models

Nike is being praised for its recent campaign.

The new Nike Pro bra collection is being promoted across Instagram by beautiful, buxom, full-figured models.

Two of the women featured in the campaign are model Paloma Elsesser and yoga instructor Claire Fountain – both super fit and love to work out. The inclusion of fit and curvy women to the campaign has received an incredible response.

Nike Pro sports bra collection - SA style Magazine - Instagram


Nike Pro sports bra collection - SA style Magazine - Instagram

One user commented that she loved the campaign: “Kudos for showing a real woman. I say keep it coming! Women of all sizes deserve fabulous fitness clothes. Thank you and thank you for the innovation and technology to keep our breasts looking and feeling great as we work out.”

“This is great!!! So excited to start to see fit women who look like me in the media!” another user praised.

The company doesn’t mention plus size and instead focuses on the importance of finding the right sports bra size for athletes of all sizes, whilst providing tips and tricks on what to keep in mind.

We say, well done Nike. An amazing message on body positivity!

Check out their instagram @nikewomen