We are falling down the rabbit hole… while we fall further in lurrvve with a little wine label of the very same name!
The team at Down The Rabbit Hole (DTRH) wines believe the a truly great bottle of wine has the ability to transform an ordinary day into something pretty special, and we couldn’t agree more. Having previously hosted pop-events to showcase their wines and get people, drinking, dancing and having a good time, they thought, why not do it again! “For us wine is all about the experience, and this is why we want to create incredible experiences for people – taking them down the rabbit hole somewhere different with each event.”
“These events are all about inspiring imagination and creativity,creating a multi-sensory experience focused on celebrating South Australian food, wine, music and arts in an unforgettable way.”Down The Rabbit Hole wines will be holding their third pop-up cellar door party in Adelaide on the 29th & 30th of July. “This time we will be transforming a venue in the CBD to take the people of Adelaide to Gypsy Land. As they step through the rabbit hole they will be met with sights, sounds and tastes emulating a life of adventure on the road. In a setting both visually and aurally indulgent, they will feel as if life’s journey has paused for an evening to delight in a night of eating, drinking, dancing, and laughing. With a glorious line up of some of South Australia’s most talented artists, bands and performers, both evenings are sure to delight the ears, eyes and tastebuds of every guest.”
So now you have your weekend sorted, let’s find out a little more about this wonderful wine label and their upcoming par-tay! We met up with Elise Cook, one of the faces behind DTRH, to find out just how they bring the people of Adelaide together in the most joyous of ways.
Here goes nothing…How did DTRH wines start, and how did the name come about?
My husband, Dom, grew up around wine, helping his Italian grandparents make wine from a very young age, later on, owning and running a wine bar, and then running his own wine wholesale business. Needless to say, the man loves wine, as do I. We actually met pouring wine together and years later he proposed to me in a vineyard. Wine has definitely always been part of our story. Walter Clappis, hands down one of Australia’s best winemakers, is a long term friend of my husband’s. A few years ago Dom decided he wanted to make a Shiraz that was just what we were looking for, so the two came together to create the first vintage of our DTRH Shiraz. For us, wine is all about the experience, so we wanted a name that reflected this. Many bottles were consumed during that first vintage. Amazing, incredible, memorable nights with so many of our favourite people, sitting on the beach, or on a hill, or in a shed… sharing the venture of drinking our first wine with us. I kept thinking – that’s what it’s all about, an ordinary day can turn into something pretty magical when you open a great bottle of wine with people, and you never know where it might go. I guess, just like Alice’s world went from mundane to extraordinary, wine can do that to your day. You’re going down the rabbit hole! While at first I thought this would all be a bit of a hobby, that first vintage of the Shiraz went a little crazy. Everyone loved it and it completely sold out. We’ve saved one bottle we’ll hold onto. So the next vintage we made more, and introduced the Temp, and later that year our Sangiovese Rosè, and it has just grown organically from there. We only use the grapes we have at the vineyard in McLaren Vale, the style of winemaking is very traditional, staying true to the varietals and the region, but with a young and creative approach. We want to create wines that are so delicious – you can’t help but share them with your friends and lovers.
Where did the idea for The Gypsy Land pop-up event come from?
Elise: Our winery’s name really lends itself to this whole idea. While we don’t have our cellar door open (yet!) we wanted to still be able to give people a really special experience that embodies what we’re all about. We think a great bottle of wine can turn an ordinary day into an extraordinary one. We had actually just finished a bottle of wine, sitting in a pub in London whilst it poured down outside, throwing ideas back and forth, rambling about all things Adelaide, when we thought; ‘why don’t we bring the cellar door to the city?’. Find different locations, transform them, and take people ‘down the rabbit hole’ somewhere different each time with the theme, the food, the music and entertainment. Indulge all senses and celebrate South Australia’s amazing food, wine and arts all at once. The idea was born!
What can event-goers expect to see, do and experience at The Gypsy Land?
As they step through the rabbit hole they will be met with sights, sounds and tastes emulating a life of adventure on the road. In a setting both visually and aurally indulgent, they will feel as if life’s journey has paused for an evening to delight in a night of eating, drinking, dancing, and laughing. We’ve got a glorious line up of some of South Australia’s most talented artists, bands and performers, so both evenings are sure to delight the ears, eyes and tastebuds of every guest.
You also have a new wine being released?
That’s right! We are very excited to release our first blend, a Sangiovese Cabernet. We spent a long time getting it absolutely perfect and we think people are going to absolutely love it. It will be available for people to try and enjoy at Gypsy Land.
This pop-up cellar door is supporting End Homelessness SA, is this a cause close to your heart?
We felt strongly that these events are also an opportunity to shine a light on the wonderful work that End Homelessness SA are doing in our state. While the event celebrates the joy of adventure, and the joy of food and wine, so many South Australians are sleeping rough every night. There’s a big contrast here and our hope is that it encourages people to think, and possibly to act. EHSA believe that homelessness doesn’t need to exist at all, and that it is very possible for the problem to be solved. Domenic, my husband, met Josh who runs EHSA and instantly connected with his goals. Their motto is “More Than One”, that it takes a whole community to come together, to recognise ending homelessness as a worthy challenge, for that to be possible.
We can’t wait to check out this incredible event (see more here!) and the amazing things this team are doing! Oh, and do yourself a favour and follow this free-spirited beauty on instagram… @elisecook (actually don’t, you’ll be too jealous of her and her husband’s endless beach-filled, dancing, dreaming, adventures!)