#AFF16 Ones To Watch

We chat with three of Adelaide’s up and coming designers set to capture our attention at this year’s Adelaide Fashion Festival. Ladies, remember these names…

Sylvy Earl Milliner

Sylvy Early - Adelaide designer - SA style magazine

What sparked your interest in fashion? Like many people who are interested in fashion, I love beautiful things. In equal measure, I also love hatching new ideas, problem solving, creating stories, and being able to produce something beautiful with my own hands. What are you currently inspired by and how is this reflected in your latest designs? Having recently moved to the Adelaide Hills region, I am inspired by my quiet surroundings and the balance between precision and detail, with the softness in shapes and colours that you see in nature. Where can people find your designs? People can find me in my new studio and showroom space at Epworth Building in the CBD. I’ll be working from hand to make hats and headpieces, as well as hold consultations for custom designs and fittings. What can people expect to see from you at AFF 2016? I will have a new collection of hats and headpieces celebrating Spring/Summer and the Spring Racing Carnival, with a focus on soft sweeping lines, florals, and a gentle colour palette.

@sylvyearl on instagram


Stephanie Chehade Apparel 

stephanie chehade - adelaide designer - sa syle magazine

What are you currently inspired by and how is this reflected in your latest designs? My greatest inspiration stems from fabrics. I love to work with different textures and let the fabric speak for itself. I am a very visual person; when I see something I like I can instantly picture in my head how I would use it. Where do you see your label in 5 years? I would love to keep my manufacturing within Australia; this is something I feel very strongly about. Progressing from online to a flagship store in Adelaide is another aspiring goal. As well as exploring other avenues in the industry, including producing my own fabrics in collaboration with local artists and branching out into other areas of design such as lingerie and basics. What are your favourite fabrics to work with? Lace; I love its delicacy and versatility. It has the ability to be sexy, pretty or edgy depending on its application. What can people expect to see from you at AFF 2016? A refined collection that is a perfect balance of classic silhouettes, neutral colours and textured fabrics.



Julie White Accessory

Julie White - Moonlight Waratah scarf- SA style magazine

Are you self-taught or did you study fashion design? I studied fashion design graduating in 2008, so I have a strong background in clothing design and construction. When I discovered that print was my focus and drive in fashion, I studied a masters degree in textiles. What sparked your interest in fashion? My Nonna was a seamstress, making clothes for a popular Norwood boutique in the 80’s. She taught me to sew. What type of girl are you designing for? The girl with individual style. When you see a person on the street whose style is effortless, it’s inspiring. I love spotting that girl who knows who she is and what she likes and who is after something unique that she can wear many different ways. What can people expect to see from you at AFF 2016? My new collection of luxuriously sized silk scarves and hosiery adorning the body. For the prints, expect to see native flora and fauna influenced by South Australia. I’m currently working on an ongoing series of contemporary Australiana themes.