5 Eye-Opening South Australian Instagrams

SA Style Magazine - @jackjbrookesimage via @jackjbrookes

What is it we seek when we trawl our Instagram feed? Is it a beautiful image? A perfect body? Something to shock? A meme that we can share with our friends? A quote for the day? 

Or do you seek something with a story, something to mystify, motivate thought, motivate movement? 

In one way or another, these pages have motivated me to get off my bum; I hope they show you something worth moving for too.

  1. @jackjbrookes

Young Mr Brookes hails from a refreshing new wave of South Australians with an endless passion for exploring their own backyard and sharing these moments with the world.

Rising from as early as 4:30am, these passionate young photographers drive, walk and climb to capture South Australia in all her realness. Of the races to sunrise, Jack says “It’s such an epic time of day, it feels good to be up before everyone else, and everything is so peaceful”.

From forests to valleys, beaches and open roads, Jack and the likes of @gryffindoyle, @riley.photo and @giles_films are making the effort to appreciate what SA has to offer – and making us appreciate it too.

2. @renewadelaide

Renew Adelaide - SA style MagazineNot the most glamorous, or the most awe-inspiring visually, but Renew Adelaide has its finger on the pulse and is working it’s BUTT off to cultivate, nurture and direct the creative and entrepreneurial flow of hundreds of South Australian dreams, ideas and projects. 

Their Instagram is all “Go you good creative thing!”, “Come to this new place to drink”, and “Look what Charlie made!” 

Informative, fun, colourful. #supportsa renewadelaide.com.au 

3. @adelaidefoodcentral

Hot dog heaven @bennyswoodville_official_page #adelaide #bennysamerican

A photo posted by Lee Lam (@adelaidefoodcentral) on

Christmas epic shake @thewoodenspoon_ht #adelaide #thewoodenspoon_ht

A photo posted by Lee Lam (@adelaidefoodcentral) on

Lee Lam’s food-centric Instagram page presents even the wildest of Adelaide’s chef-prepared dishes with polish. 

Leaving no stone unturned in terms of suburb, price range, or cuisine, (but with a clear penchant for finding Adelaide’s best espresso martini) Lam’s journey through food is both colourful and refined, dramatic and accessible, showcasing the best of every corner of Adelaide’s burgeoning food scene with energy and flair. 2kw cocktails? No worries. Bowling alley burgers? Why not!

(I also enjoy how he seems to order everything on the menu. I think we might be related.)

For reviews: adelaidefoodcentral.com

4. @ausfashionlabels

The beautiful @thetrendspotter in our @keepsakethelabel 'Don't Wait Maxi Dress', tap for stockists #keepsakethelabel #auslabels_aus

A photo posted by Australian Fashion Labels (@ausfashionlabels) on

Australian Fashion Labels is like the band you were into before they were cool. We South Australian women were wearing Finders Keepers and Cameo back when the sample sales were held in a Stonyfell garage, so it’s with some smug satisfaction that we’ve watched the brainchild of Creative Director Melanie Flintoft grow into a collection of labels at the forefront of accessible Australian fashion. It is with pride that we now hunt for our favourite Jaggar pieces, spend our weekend in The Fifth, and double-tap Kendall Jenner in her TY-LR coat.

Australian Fashion Labels remains fresh and relevant, and their Instagram page brings together the best of their labels’ fashion arsenal.

The full arsenal: @fshnbnkr, @tylr_aus, @jaggarfootwear, @keepsakethelabel, @finderskeepersthelabel, @cmeocollective

5. @safromabove

Outrun ??

A photo posted by Mr Bo | SA from Above (@safromabove) on

We don’t tend to associate the words mind-blowing and dreamy with drone, but this is just what Bo Le, or ’Mr Bo’ has achieved with his Instagram page that shoots Adelaide from lofty heights, primarily with the use of a drone. Bo Le explains;

“The whole reason I started my Instagram page was to show people the beauty of SA from a whole new perspective. People don’t realise that there are many exotic places to explore right in your own backyard!”

It would frankly require endless words to describe images that speak volumes on their own.



By Jacqueline Alanne