We’re excited because…
Australian style icon Jennifer Hawkins will join the 2017 Adelaide Fashion Festival presented by Mercedes-Benz Adelaide, walking the runway for new event partner Myer.
During the Adelaide Fashion Festival (AFF) Myer will hold a ticketed in store parade on Friday 13 October, with additional activities in store. AFF will be held from October 11-15, 2017.
AFF creative director Chris Kontos said the partnership between the festival and leading national retailer Myer was a huge coup for Adelaide. “The Adelaide Fashion Festival is being seen as a big fashion event within the national calendar, and having Jennifer Hawkins on the runway will only cement this further,” he said.
“We are so excited to partner with Myer who are building their contemporary range and to see Adelaide brand Acler have a strong presence within Myer is fantastic exposure for our local fashion industry. “This relationship reinforces Adelaide’s relevance in the retail and design industries and we are always looking to build on that.”
“We are also excited to announce that the Face of Myer, Jennifer Hawkins, will travel to Adelaide to take part in the festival and appear instore at Myer Adelaide on Friday 13th October. “As part of the festival, Myer Adelaide will host a premium shopping event for our valued customers with an instore runway show featuring the latest summer collections across men’s and womenswear, designer appearances, DJs and activations and of course have the chance to meet Jennifer.
“We know the Adelaide fashion loving public will be excited to join us instore for a great evening of fashion and entertainment.”
Adelaide Fashion Festival October 11-15th 2017
top image via shoptherunway.vamff.com.au