We are now gearing up for the 2018 Adelaide Fashion Festival and this year, Vogue Festival is back! Taking over Rundle Mall and Rundle Street for two big days, the event will be packed with activations, pop-ups, prizes, street parties and more! Heading to the mall this Friday and Saturday? Here’s what to expect.



We could be here all day listing the amazing fashion offerings for this weekend, so instead, we’ve narrowed it down and included our favourites below!

Arcades & Centres

From Regent and Adelaide Arcade to the Myer Centre and Adelaide Central Plaza, each Rundle Mall precinct has special offers throughout including discounts and promotions from their individual retailers. Adelaide Arcade will be lit pink, Rundle Place will showcase amazing SA emerging designer talent and spend $100 or more at the Myer Centre, and be treated to an Espresso Martini, courtesy of EM Espresso Martini Lounge (located just outside the centre!)

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Pop-ups and Activations

We are all excited for the opening of H&M this November, and in anticipation of the launch, there will be a pop-up in Gawler Place, giving lucky visitors the chance to win vouchers and attend the new store before it opens!

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Shoe-lover? Discover Sneaker Lab by Spendless Shoes located just outside Tarocash. Here, guests can have their kicks decorated by a number of artists including Adelaide’s own Olivia Rogers. There’s also the chance to spin the wheel and win great prizes including shoes and Krispy Kremes!

In-Store Offers

Now is your chance to get those lust-worthy pieces you’ve been eyeing off! Designers including Aje, Sass & Bide, Zimmermann and Harvey X Seeker are offering the ultimate shopping experience with promotions and nibbles in store. Champagne while you shop, anyone?


No shopping event is complete without a drink in hand and delicious eats to accompany.

Koko Black, Mr & Mrs Jones, Charlesworth Nuts, Felici Espresso Bar, Hotel Richmond and Nespresso are among those that will have you covered with deals over the weekend!

Screen Shot 2018-10-16 at 2.44.58 pmPink Coffee Hit at Felici Espresso


If you’re looking to get pampered, you’ve come to the right place! see the list of beauty offers below.

Express Beauty At All About Body
$12 neck and shoulder massages
$10 express manicures
$50 shellac for nails and toes


Book in to attend a natural skin masterclass with a Glow Starter set to take home.

Oh Deer Sugar

Test your skills with one of Oh Deer Sugar’s games for your chance to win prizes and vouchers!



Visit the Nailbreak pop-up bar outside of Strandbags and get the ultimate manicure, including the option of putting a selfie on your nails!


Be sure to download Rundle Mall’s Shake It To Win app in the Appstore for the chance to win some amazing prizes at Vogue Festival, including BNKR vouchers, free coffees, makeup and more!

Click HERE for more info.

Vogue Festival Oct 19-20

Copy of dmPhoto VFF Adelaide 14 OCT 2017 #95