Last month the annual Adelaide Fashion Festival hit the streets in all its glitz and glamour, finishing with a good deed to mother nature. To fight the war on waste, organisers of Vogue Festival in Rundle Mall which took place in conjunction with AFF, introduced initiatives to reduce the event’s environmental impact, including repurposed goodies for Rundle Mall patrons…
by Georgia Lake
Acting General Manager of the Rundle Mall Management Authority, Kate Fuss, says that due to the emphasis on sustainable fashion at this year’s program, it was only natural the event itself did the same.
“Traditionally events can be quite wasteful exercises, so we prioritised the need to go the extra mile and source suitable local partners that were willing and able to support our goal of delivering a sustainable launch event.”
Along with local up-cycling specialists The Adelaide Remakery, Vogue have transformed 112 metres of promotional banners into 150 raw-edged shopping bags to be handed out to visitors in Rundle Mall. What would have previously been sent to landfill, will now become a unique accessory for fashion lovers.
A highlight of Vogue Festival was the David Jones sustainability fashion panel, where Vogue Australia sustainability editor-at-large Clare Press discussed with David Jones ambassador Jessica Gomes about ethical and sustainable fashion.
Kate was really excited for this particular section of the event. “We’re seeing consumers are increasingly interested in wanting to know where their clothes are coming from and how they might be negatively impacting on the environment,” she says.
Vogue Festival also incorporated other ways to give back to the planet this year
- Timber staging for the VIP launch event was up-cycled from existing materials from other events and was dismantled and recycled
- Balloons were recycled to create jewellery, bunting and juggling balls that will be distributed by The Remakery
- Leftover food and napkins were composted using Australian Green Clean
- Floral displays from the two-day Vogue Festival event were composted.
The up-cycled tote bags will be given out in Rundle Mall in the lead up to Christmas.