With a passion for fashion and the arts, local creative Katelyn Ellery launched a social community, a platform for local emerging designers and now an events business that aims to offer growth and support to local businesses.
A forever evolving, on trend wardrobe was the catalyst behind South Australian shopping forum, Labels Buy Swap Sell, five years ago. Boasting over 40k members in Australia alone, it aims to help beat fast fashion and encourages recycling of trends and styles while reducing our footprint on the environment. Local fashionista Katelyn is now running successful markets across SA designer showcases and social collaborations in hope of shaping a stronger and more connected platform for local businesses, bloggers, influencers and creatives.
What made you decide to delve into the world of events?
I have always felt extremely passionate about organising events, creating buzz and excitement and helping local business grow. Since the beginning of the original market and showcase concept I have had numerous businesses approach me in regards to hosting a unique and social event with a social and collaborative flair on their behalf.
What sort of opportunities does market exposure create for local businesses?
The Creative Lifestyle Market by Ellery Events Australia offers an interactive and social opportunity for local businesses to showcase their products, brands and services across a wide demographic of shoppers. The market events have a community feel good vibe and are regularly held at the newly developed Plant 4 in Bowden.
Tell us a bit about the SA Designer Showcase?
Across a selection of our market dates an SA Designer Showcase takes place offering a realistic and unique way for local boutiques, labels and brands to showcase their seasonal styles and trends. I personally reach out, connect and work alongside local makeup and hair artists, modelling agencies, stylists and photographers to create a collaborative and supported network for the fashion industry to grow.
What are you passionate about?
I am extremely passionate about meeting new people and building a community. In support of this I also regularly host the seasonally themed Social Network Gatherings, which are focused around building authentic new relationships as well as increasing inspiration and motivation across South Australia. The gatherings are open to all bloggers, influencers and creatives.
You’re also creative in other ways – we hear you’re an artist in your spare time!
Yes! Recently I have been exploring a creative avenue producing acrylic and resin flow paintings, as well as alcohol inks and print pieces. I often share stories and highlights across my social media channels with some special pieces being available for purchase.
And you have two young children – how do you manage to juggle being a busy mum and running a successful business?
From time to time finding the right balance can be extremely tricky, however I love a good challenge. You’ll often find me juggling emails, work meetings, events and being a full time mum all at the same time, however I wouldn’t trade it for the world. I am so lucky to have the flexibility, support and opportunity to be home with my children while running my own business. And coffee helps a lot!
Sustainability and fashion is a hot topic, how important is this to you?
I believe sustainability is everyone’s responsibility across all industries. Placing value on local production and products across my markets and events is a huge highlight for me, as well as including a large selection of vegan, vegetarian, gluten free and ethical food and beverage choices for all our shoppers.
5 QUICK FIRE QUESTIONS
My last big-ticket purchase was…
Gifts for my children – does that count?
First fashion memory…
A pair of jelly sandals my mother bought me as a child. I loved them!
Three favourite local labels…
C/MEO, Kinney and Acler.
At the moment I’m googling…
Street directions, I’m hopeless at navigation.
On a Saturday night, you’ll find me…
Either at an event launch or with my hair in a bun watching Netflix with my family.